Monte-Sano and Pruzan Suit, 1966

Monte-Sano and Pruzan was a high-end maker of tailored suits and coats based in New York.  For the Fall of 1966, they embrace the Mod era with a marvelous wool check enhanced with gold lurex threads for sparkle.  The knee-grazing length of the skirt would still appeal to the company's classic clients by being just mini enough, as would the appearance of the gloves in the photo.  Remember though, most women had abandoned wearing gloves by this time.  There is no notation of who made the shoes, but aren't they wonderful?

Photo by John Engstead for I. Magnin, appeared in Harper's Bazaaar,1966

Ben Reig Evening Gown - 1969

Are they palazzo pants or is it just a very full gown?  Hard to say, as there is no mention of the fact in the ad copy.  I. Magnin simply says, "dreamy moonbird.  Plunged in glamorous, gleamy silk satin by Ben Reig. Our exclusive."

Ben Reig, one of the designers beloved by America's well-to-do women, women who "are pillars of country clubs and who never get thrown out of restaurants," this said at a time when fashion was turned upside down by pants, plunging bra-less decolletage, mini skirts and see-through blouses.  "No wearer of a Ben Reig costume is going to get photographed because she's way-out, and no Ben Reig customer wants to be."

First quote by Angela Taylor writing for the New York Times, May 1969.
Second quote by Florence de Santis, New York reporter, January 1969.
Photo by Jack Cowley for I. Magnin, 1969. Model Lauren Hutton.

I. Magnin's Miss Stella

Stella Hanania was born in Lebanon and was taught to sew in the Parisian convent where she went to school.  After moving to New York, she went to work in the custom salon at Bergdorf Goodman where she worked with Bernard Newman.  When Newman moved to Beverly Hills to design for Hollywood movie stars, Stella came along as his assistant.  She chose to stay in California and went to work for I. Magnin in 1947.

A Miss Stella creation, 1965.  A sequined jacket with real coral beads
floats over a white silk shantung skirt.

Miss Stella, as she chose to be called, was head of I. Magnin's custom couture salon in Los Angeles for 30 years.  All of the garments she created for her custom clients were designed specifically for that client and were made completely by hand.

The Custom Salon on the second floor of I. Magnin, Los Angeles.
This was Miss Stella's domain.

Twice a year, Stella would travel to Paris for the couture showings.  She purchased selections from the couture houses and received permission to copy them in America and also used what she saw for inspiration for her own designs.

Beaded evening helmet by Miss Stella, 1965.

Stella did not like ready-to-wear clothing, calling it "plastic."  She met individually with each client and understood their needs and body shapes, then designed their wardrobes encompassing their personal taste and style.  Miss Stella retired in 1977 and at that time was the last custom couture designer in a US department store.  She died in her sleep in 1987.

Nettie Rosenstein for I. Magnin - 1956

I love a rose print.  Add a matching hat and I'm over the moon!  I. Magnin featured this dress by Nettie Rosenstein in a full page ad from 1956.  "we like the look of a rose on a stem...a big hat...a stem-slender dress by Nettie Rosenstein cut from rose-printed silk shantung, swept to the back and gently pleated...in our Magnin-exclusive Rosenstein collection."  Perfection, pure and simple.  If anyone can tell me what the illustrator's signature says, I would really appreciate it.

I. Magin ad for Harper's Bazaar, March 1956.