Carolyn Schnurer Folkloric Dresses - 1955

Carolyn Schnurer was well known for basing entire collections on the fabrics and ethnic traditions of the countries she visited on her world travels.  For the spring of 1955, she featured a collection based on the folk lore of Norway with fabric prints and design elements inspired by Norwegian traditions.  The fabrics here are Everglaze cottons by Ameritex for Schnurer.  Schnurer also designed the co-ordinating jewelry.

Above:  Swimsuit with buttoned straps and little pockets, sold for $18.95 in 1955 (about $167.00 in today's dollar.)
Sun dress with the same buttoned straps and pleats at the hem, sold for $29.95 in 1955 (about $264.00 in today's dollar.)

Darling dress with suspender detail, gathered cap sleeves and pleats at the hem.  Sold for $29.95 in 1955 (about $264.00 in today's dollar.)

Photos from a 2-page ad for Carolyn Schnurer and Ameritex Fabrics, featured in Harper's Bazaar, 1955.

Carolyn Schnurer Swimsuit, 1952

I love the composition of this photo.  Louise Dahl-Wolfe was a genius.  Carolyn Schnurer designed this swimsuit for her 1952 collection.  The textile mimics the texture in the antique Japanese woven bamboo box. 

Carolyn Schnurer Swimsuits, 1955

Carolyn Schnurer began her design career in 1940 working for her husband's bathing suit company, Burt Schnurer, Inc. It's no wonder that as the years progressed, she continued to feature bathing suits every year. In 1955, Schnurer designed several suits with low-cut back treatments. I find it interesting how changing the strap placement entirely changes to look of the suit.

1. Everglaze rayon crash in a black and white embroidered design. The straps in back close with silver buttons. Sold for $30 in 1955 (about $244 in today's dollar.)
2. Black nylon velvet suit. Sold for $28 in 1955 (about $228 in today's dollar.)

3. Cotton pique embroidered with brown flowers with brown cotton sateen straps. Sold for $23 in 1955 (about $187 in today's dollar.)
4. Blue, black, and white gingham checks in a blend of acetate, cotton, and elastic. Sold for $23 in 1955 (about $187 in today's dollar.)

5. Brown and white striped wool and Lastex jersey. This one is my favorite of all. Sold for $18 in 1955 (about $146 in today's dollar.)

Here's the same suit in a color photo. I'll bet this look influenced Rudi Gernreich about 10 years later.