When you think of the leading designers of Mod clothing, your mind probably automatically jumps to Pierre Cardin and Andre Courreges. You would be correct, but you should also include Louis Feraud in that list. Louis Feraud? Really????
Louis Feraud, 1968
I know, I know. When you think Louis Feraud, you think of the rather mundane (dare I say awful) and ubiquitous designs of his from the 80s and 90s. But today, I want to challenge you to put aside that impression of the Louis Feraud name and look at the fabulous Mod clothing the man was creating in the late 1960s.