I'm feeling trapped. The snowbanks are higher than my waist, the driveway is getting narrower and narrower, and I am generally sick to death of winter. It's so cold, the inner harbor is frozen over. Someone remind me why I live in Boston?
To combat the winter blues and blahs this week, let's look at some goodies for spring so that we can start to dream of balmier weather. And for those of you living in warmer climates right now, I am officially jealous!
Today, spring hats from 1957. Just looking at hats lifts my mood. How about you?
New at Couture Allure - Vintage 50s Dresses
New at Couture Allure are lots of dresses from the 1950s, as well as other designer pieces and vintage accessories. Be sure to check our What's New section for all of our new items!
Weekend Eye Candy - Jacques Fath, 1957
Tina Leser Beach Ensemble, 1945

Fashion Plate


....because this ad was for Revlon's new "Fashion Plate" cream wafer foundation. "Like a wonderful hat - it changes you instantly with the radiant illusion of poreless-as-porcelain perfection."
Dressing for Spring, 1943

Omar Kiam for Ben Reig, 1949

But what about that chair she's standing in front of? Can anyone tell me about it?
Clara's Custom Made Clothes

But what's the big deal? What's so serendipitous?

Weekend Eye Candy - Emeric Partos, 1958

Louise Barnes Gallagher
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Louise Barnes Gallagher, photo provided by her granddaughter, Mary-Louise. |

1943
Louise Barnes Gallagher (1892 - 1972) was born and raised in New York City. As a child, she sewed clothing both for her dolls and for herself. She became a young widow when her husband was killed in WWI. Needing to earn a living, she began her career as a model for a wholesale dress house in New York. At night, she continued to hone her dressmaking skills at home and took classes in draping and sculpture. Modeling soon bored Louise and she spent more and more time in the workrooms of the dress house learning about construction techniques.
The designer was best known for her use of a sheer knitted wool mesh fabric which came to be known as "Gallagher mesh". She often used many, many buttons in her designs. Her clothing was very expensive and was carried by the most exclusive stores in America. The dress shown above sold for $98.95 in 1945 (about $1203.00 in today's dollar).
Louise Barnes Gallagher wearing one of her Gallagher mesh suits with many buttons down the front. Photo provided by Louise's granddaughter, Mary-Louise.
In 1949, Louise decided to retire and turned her company over to Jerry Gibbs, one of her employees. The company's name was changed to Gallagher Mesh. She continued to oversee the company's collections for a short while. Mentions of the company Gallagher Mesh disappear after 1952. Louise continued to design patterns for American Designer Patterns and she wrote books about the fashion industry for young girls considering a career. She died in 1972.
Please note: Biographical information about Louise Barnes Gallagher is copyright of Couture Allure and may not be copied without permission.
Greta Plattry, 1955
Greta Plattry was an American designer of sportswear in the 1940s and 50s. Her work was on par with that of Claire McCardell, Tina Leser, and Joset Walker. Her clothes were versatile, comfortable, and extremely wearable. The following photos were taken by Richard Avedon in 1955 for a 4 page advertisement for Greta Plattry co-ordinates. Finding any of these today would surely make me smile!
Left: One-shoulder sundress in a cotton border print. Sold for $25 in 1955 (about $204 in today's dollar.)
Right: One-shoulder swimsuit with drawstrings at the side legs. Matching beach shirt to wear over it. Set sold for $30 in 1955 (about $245 in today's dollar.)
Left: Boat print swimsuit. Sold for $15 in 1955 (about $123 in today's dollar.)
Right: Boat print cotton sundress with rope belt. Sold for $25 in 1955 (about $204 in today's dollar.)
Left: Fish print cotton dress with tiny bows. Sold for $20 in 1955 (about $163 in today's dollar.)
Right: The same fish print cotton is used for a two-piece swimsuit and sailor collared beach shirt. Set sold for $22 in 1955 (about $180 in today's dollar.)
Left: White eyelet full skirt worn with a black cotton one-shoulder top. Set sold for $33 in 1955 (about $270 in today's dollar.)
Right: Swimsuit in white eyelet lined in pink broadcloth worn with a coordinating beach shirt. Set sold for $43 in 1955 (about $351 in today's dollar.)

Right: One-shoulder swimsuit with drawstrings at the side legs. Matching beach shirt to wear over it. Set sold for $30 in 1955 (about $245 in today's dollar.)

Right: Boat print cotton sundress with rope belt. Sold for $25 in 1955 (about $204 in today's dollar.)

Right: The same fish print cotton is used for a two-piece swimsuit and sailor collared beach shirt. Set sold for $22 in 1955 (about $180 in today's dollar.)

Right: Swimsuit in white eyelet lined in pink broadcloth worn with a coordinating beach shirt. Set sold for $43 in 1955 (about $351 in today's dollar.)
Metlon Metallic Yarns


Parisian Fur Coats - 1945
It's the fall of 1945. Paris had just been liberated the previous August and the city is still struggling to rebuild itself. The couturiers won't emerge with proper fashion shows until the fall of 1947. But many designers did begin to reestablish their businesses. Here, fur coats for the winter of 1945. Hemlines are still on the short side, but shoulders are already huge.
Left: Gray broadtail coat with black fox sleeves by Molyneux.
Right: Black astrakan coat by Revillon.

Right: Black astrakan coat by Revillon.
Maria Carine
I first ran across the name of Maria Carine when I found a Jeanne Lanvin dress that was "éxécuté par Maria Carine sur autorization spéciale" (made by Maria Carine with special authorization). My interest was piqued. Then last week, my friend Carrie of Glad Rags & Curios found an earlier Lanvin Castillo suit with the same reference to Maria Carine. It was time to find out more!

Maria worked with four couturiers: Heim, Jean Desses, Guy Laroche, and Lanvin-Castillo. After each couture showing, the designers would meet with Maria and give her a few sketches to work from based upon their haute couture designs. Maria was the modeliste. She would take the sketch and make a toile (muslin pattern) which the couturier would approve. These toiles were then used to make the ready-to-wear garments.
But this is not factory made ready-to-wear! Each garment was constructed with the identical fabrics and trimmings used for the haute couture garments. Maria employed hundreds of cutters in her workrooms. Each garment was cut one at a time by a cutter. And then each garment was sewn individually by one of the hundreds of seamstresses who worked for Maria Carine, many of whom worked in their own homes. Each garment was constructed with painstaking attention to detail, with couture techniques, and each garment was completed by hand. Thus, we had individually made ready-to-wear for the world with the same high quality as the couture, but at a lower price point.
In 1959, the US became the largest market for French ready-to-wear. By 1962 Maria Carine was producing about 3000 garments per season for the US market.


New at Couture Allure - Vintage Designer Dresses
New this week at Couture Allure are several vintage designer dresses and some fabulous 1950s dresses for spring. Be sure to check our What's New page to see all the new items!
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